MEET JOSH
Ex School Teacher turned Sports Nutritionist and Founder of Fortitude Nutrition Coaching.
— 2009-2016FROM THE BEGINNING
While pursuing my career as a school teacher for 7 years, I developed a deep passion for health and fitness.
It was in 2016, when my transition from teacher to Sports Nutritionist and Founder of Fortitude Nutrition Coaching began.
If there is anything I first came to understand during this transition, it was that my time in the classroom helped me develop the soft skills that transfer into coaching in the health and fitness industry.
— 2016-presentFROM TEACHING TO COACHING
I discovered that my background of teaching gave me an edge as a coach, as helping people create change isn’t just about providing them with information.
Knowledge only gets you so far.
It is with these same principles that I have led Fortitude Nutrition Coaching to the growth of 1 to 6 coaches since it first became established in 2016.
Through the growth and expertise of our team, we have changed hundreds of people's lives (not just bodies) through bespoke nutrition coaching.
Learn how to bridge the gap between nutrition knowledge and coaching application.
Not where you want to be?I KNOW WHAT IT FEELS LIKE TO STRUGGLE
What I often see in the coaching industry is a gap between knowledge and application.
Practitioners have the knowledge but struggle to help their clients with action.
Because of this, I often see nutrition professionals struggle, burn out and lose their initial passion for the industry they once loved.
Refine your practitioner skillsetBEHIND THE ‘WHY’ OF HERO NUTRITION
MENTORING
My mission with HERO is to help you create the link between the knowledge you have of your nutrition and the soft skills of coaching.
This will ensure that you remain passionate about the industry of helping people improve their lives through nutrition and lifestyle habits.
This link can also help you establish yourself in the industry and create a thriving business, without having to pay for ads and marketing.
You’ll be able to help your clients in a way in which they will organically and authentically talk about their experience to friends, family and social circles, generating referrals and new leads for you to work with.
What does
HERO stand
for?
Our pillars
4 key values and traits that I believe are deeply rooted in being a good coach.
Our purpose
Not only that, but also in being a good person.
HOLISTIC
Coach your client in all facets of life, as nutrition can improve more than just physical health.
RESILIENCE
Build resilience within your clients and yourself as a practitioner.
EMPATHETIC
Show non-judgemental and unconditional positive regard for your client.
OPTIMISTIC
Develop an optimistic, open-minded and realistic viewpoint that allows drastic change to occur.
The HERO’s journeyAny HERO in popular culture follows a familiar journey
They have a call to adventure, something they want to achieve.
Then, they meet a mentor, a helper, a guide. Gandalf (LOTR), Dumbledore (Harry Potter), Mickey (Rocky), Rafiki (Lion King), Mr Miyagi (Karate Kid) … and now, you!
Learn how to become the best guide you can be for your clients
“Your clients are embarking on their HERO’s journey, as they feel an urge to adventure, to pursue something they want to achieve ...”
“They meet you, the guide who helps them through the challenges and temptations that they face on their way to their ultimate destination of transformation and atonement. ”
“You use your tools and skills to best help your clients overcome the inevitable challenges faced on their HERO’s journey.”
“Your client will have grown as a person, learned many things and faced many challenges but now looks forward to the start of a new life.”
A FEW WORDS …
MACKENZIE BAKER —
“Josh has a unique and rare ability to translate nutrition theory into relatable communication strategies and practical coaching approaches that have truly left an imprint on me as a practitioner. Without Josh, I wouldn't be anywhere near the nutrition professional I am today... Not even close.”
LUKE FULHAM —
“As a new business owner I was trying to learn the ropes of transitioning my knowledge, experience and passion of weightlifting into being able to coach others and connect with my clients.”
RENEE NOVIK —
“Working with Josh has taught me way more than I anticipated. When I went to Josh, I was just about to finish my Australian Sports Nutrition Qualification and I wanted the right guidance in stepping up from a student to a professional and progressively starting my own business.”
KYLIE WATT —
“Who better to learn from than the owner of Fortitude Nutrition Coaching?!! Josh practices what he preaches and you can tell he is very passionate about showing up as the best coach for his clients.
He met me exactly where I was and kept me accountable to my goals and taught me so much about how to run a business and how to look after myself so I can keep showing up for my clients.
I have come out of these past 12 weeks with more confidence in myself as a coach and business owner and for that, I will be forever thankful.
Do not hesitate!
Josh is a wealth of knowledge, has been in the industry for years and will look after you. This is the best thing I did for myself as a business owner and a coach!”
NICK RAYMOND —
“What can I say... signing up with Josh for HERO Nutrition Mentoring was undoubtedly one of the best things I have ever done.
Josh helped me improve so many different aspects of my business & life in general through his collaborative coaching style. I felt so well supported & listened to.
Yeah, he definitely took me out of my comfort zone at times with highly personalised homework tasks but that's exactly what was needed to continue both my personal & business growth.
I am so immensely grateful for everything Josh did for me.
He has without a doubt improved my entire life, as well as the lives of all my Personal Training & Nutrition Coaching clients.”
MACAULEY BURKE —
“This was the best investment I've ever made for my business. No course, certificate or anything compares to what I've learnt here.
My business is in the best position it’s ever been, but more importantly, it’s the most confident I’ve ever been in myself.
Take the plunge, what's waiting on the other side are happy, successful clients & an ever better more confident coach. Everything you ever need to know or want to learn about working online with clients is within the Hero Academy.
Josh is honestly a hidden gem right now & is one of the best people in the industry, hands down.”
